Why Food Trailers Are the Smartest Entry Business for Young Entrepreneurs

Starting a business no longer means renting a large space or spending millions upfront. For young entrepreneurs in the Philippines, food trailers have become the smartest and most practical entry into negosyo. A Goto Mo Ko Jeepney Food Trailer offers flexibility, affordability, and speed—three things first-time founders need most. Compared to brick-and-mortar restaurants, food trailers require lower capital, […]
From Employee to Business Owner: How GMK Helps You Transition

Many Filipinos dream of becoming business owners—but fear holds them back. Fear of failure. Fear of not knowing where to start. Fear of doing everything alone. This is where franchising changes the game. The Goto Mo Ko Jeepney Food Trailer was designed to help everyday employees transition into confident business owners. Instead of starting from zero, franchisees […]
Why Comfort Food Is a Recession-Resilient Business

In uncertain times, one thing remains constant—people still eat. But more importantly, they look for comfort. Comfort food businesses continue to perform because they serve familiarity, value, and emotional connection. This is why brands like Goto Mo Ko thrive even during economic slowdowns. Goto Mo Ko’s menu focuses on affordable, filling, and familiar Filipino flavors. […]
Build a Powerful Future in 2026 with a GMK (Goto Mo Ko) Jeepney Food Trailer Business

2026 isn’t just another year.It’s a fresh chapter. A chance to choose courage over comfort—and finally build something that’s yours. At GMK (Goto Mo Ko), we believe negosyo should feel personal. Something you’re proud to wake up for. Something rooted in who we are as Filipinos—hardworking, hopeful, and always finding ways to move forward. A Dream […]
Why Starting a Food Truck or Food Trailer Business in the Philippines Makes Sense in 2025

Why Start a Food Trailer Business in 2025?
Is a Food Truck a Good Business in the Philippines? Here’s Why 2025 Is the Perfect Time to Start

Is a Food Truck a Good Business in the Philippines?
How to Choose the Right Franchise Partner: What We Look for at Goto Mo Ko

Finding the Right Franchise Partners for Goto Mo Ko Franchising isn’t just about expanding—it’s about building the right partnerships. Your franchisees carry your brand, your story, and your values. At Goto Mo Ko, we treat every franchisee as family. That’s why choosing the right people is crucial. What Makes a Great Goto Mo Ko Franchisee? […]
Goto Mo Ko Food Trailer Brings Philippines’ Iconic Jeepney Culture to Modern Filipino Cuisine

A vibrant new food experience rolls into town this summer as Goto Mo Ko Food Trailer launches its mobile Filipino culinary adventure, inspired by the Philippines’ most beloved cultural symbol – the jeepney.
How To Earn At The Comforts Of Your Home

From the comforts of your home, there are several ways to earn money. Combining a few of them will help you stay motivated and avoid boredom, which is a common problem with one job. They will cheer you up, help out with the bills, and still give you time to spend with your family. Selling […]
Franchise Invested Company Operated (FI-CO Franchise Model)

Purchasing a franchise will allow you to offer products and services with immediately recognizable brands and provide you with success-oriented training and support. However, like any other investment, buying a franchise has no assurances of success. We prepared this guide to help you decide if a franchise is right for you. It also suggests ways […]
Philippines’ Top SME Business Trends for 2024

SMEs will still be dealing with same issues in 2024, but they will also have new opportunities in technology, global markets, and governance. They should strengthen their capacities and look into alternate funding sources for flexibility and resilience in order to take advantage of these. Their long-term existence and profitability depend on their ability to […]
The Franchise Site Location Selection Worksheet

How well the franchise location is chosen is a crucial component in determining its overall business success. A thorough site location analysis must be carried out by the business owner, regardless of the type of franchise—fast food or service. Factors to Take Into Account While Choosing a Franchise Location When choosing your franchise site, there […]
Mirasol: Adobong Dilaw (Yellow Adobo)

#MirasolBinalot
About the Founder

“Collaboration with different industry partners who find their passion in initiating change and innovating Filipino products.” Perry Sumakote, Founder & President, Masarap Food Ventures OPC In line with the company’s vision to help small businesses and startups use technology and design to meet their business goals, he has led the production of websites, travel guides, and […]
Art Is A Powerful Way To Bring Ideas Come To Life

This collaboration project was created to retell Manila’s glorious past, highlight its cultural heritage and icons, and showcasing its tourist attractions.
The Biggest Franchise Trends of 2023

By entrepreneur.com Has being a franchisee crossed your mind? Franchising has long been a tried-and-true route for aspirant business owners, regardless of whether you’ve always been an entrepreneur or you’re trying to quit the corporate sector. It provides the chance to make use of well-known brands, operational assistance, and a tried-and-true business strategy. But franchising […]
Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

How can you tell if franchising is right for you? There’s no surefire way, but some introspection is in order. Take a look at the questions below, and give some serious thought to the answers. If you answered “yes” to most of them, you’re on the right track.
PH Remains Attractive Market For Franchising Industry

By Kris Crismundo September 20, 2022, 4:01 pm (https://www.pna.gov.ph/articles/1) MANILA – The Philippines remains an attractive market for the franchising industry as demand is supported by the growing middle class and the Filipinos’ love for food, Department of Trade and Industry (DTI) Secretary Alfredo Pascual said. In his video message during the Franchise Asia Philippines (FAPHL) 2022 […]
Franchise Model

People who are unaware of this miss out on the best franchise opportunity. Every franchise model is unique. Many individuals are not familiar that each franchise model differs from the next. So let’s attempt to understand each franchise model in this article. There are four different types of franchise models. Let us understand their characteristics, advantages, […]
Franchise Startup Checklist

Discover the key to successfully launching your franchise with this comprehensive checklist.
Franchisor vs. Franchisee: The Roles in a Franchise Where Franchisor-Franchisee Relationships Go Wrong: 7 Common Issues

A strong franchisor-franchisee relationship is a thing of beauty. A great brand, menu offerings, and marketing from a franchisor combined with great leadership at the store level makes for a cycle of restaurant success.
Best Practices: About Franchising

What is Franchising? According to the International Franchise Association, franchising is “a method for growing a business and distributing goods and services through a licensing relationship.” Simply explained, franchising is the practice of one person or company (the franchisee) paying another (the franchisor) a set of fees and royalties in exchange for the right to […]
What Does A Franchise Provide

The Philippines’ phenomenal pace of franchise company growth is referred to as the franchise center of Asia. According to the Association of Filipino Franchisers, Inc. (AFFI), the sector has only been present in the Philippines for approximately 11 years, yet there are already 900++ franchisees spread out over the country. Because the franchisee already has […]
Steps On How To Franchise

Here are the steps you must take if you decide to pursue franchising so that you may select the most advantageous franchise opportunity. 1. Interested party request for a Franchise Kit 2. Fill-out the Confidential Questionnaire including the Letter of Intent. 3. We will meet with you and discuss the franchise details 4. We evaluate […]
Frequently Asked Questions