The Franchise Site Location Selection Worksheet

How well the franchise location is chosen is a crucial component in determining its overall business success. A thorough site location analysis must be carried out by the business owner, regardless of the type of franchise—fast food or service.

Factors to Take Into Account While Choosing a Franchise Location

When choosing your franchise site, there are a number of things to take into account, such as determining the main traffic patterns, if nearby parking is available, the cost of utilities, the rent per square foot, and other details.

The selection of a franchise location is crucial since it typically entails a significant financial commitment to a single location and lease agreements that tie the franchisee to the location for a term of one to ten years. You are therefore obligated to stay at the location for a considerable amount of time and are unable to move fast if you sign a lease and make the required investments in furniture and outlet design.

Selecting the rent is another crucial decision. Timing is usually a factor when franchises are opened in shopping centers or strip malls. The mall’s operating hours are set in stone for your franchise, and you must follow them or face fines. Thus, you should make sure that you can function during certain hours and adhere to their schedules when you intend to start a franchise in a mall.

The location of the franchise is also critically significant when choosing suppliers and customers. Customers shouldn’t have to struggle to get to your franchise; they should be able to do so without difficulty. This means that you have to make sure that your franchise is located in a safe neighborhood, that people can park close by, that they won’t have to worry about their car for an extended period of time, and that the franchise is easily visible and not tucked away around a corner or with secret entrances that make it hard to get inside.

In addition, the cost of the goods increases with supplier accessibility. A lot of fast-food franchises receive their food deliveries early in the morning. However, if your franchise lacks parking for larger cars and is located far away from the supplier, you may receive subpar service and be charged excessively for the services provided. When selecting a site, the needs of the supplier should be taken into account in addition to those of the client.

Stock transfers via our cargo partners

In the long run, this worksheet will assist the franchisee in choosing a place that is ideal for them and their business by providing a thorough study of franchise site choices.

Download the Franchise Site Selection Worksheet